Privacy Policy

Last updated: 28 September 2026

This policy explains how DANDELION TRADING (UK) LTD, trading as JIAMART ("we", "us"), handles personal data when you contact our shops or interact with our pages on Facebook, Instagram, WhatsApp and Google, and when you use our website www.jiamart.co.uk. We are the data controller for this data under the UK GDPR and the Data Protection Act 2018.

1. What we collect

• Messages and comments you send us on our Facebook Page, Instagram account (@jiamartasian), WhatsApp Business number and Google Business Profile: the text, any attachments, the time, and the public name / profile identifier the platform gives us.
• Reviews and recommendations you post about our shops on Google or Facebook, including the star rating.
• Our replies to you and which staff member sent them.
• For WhatsApp only: your phone number, because that is how WhatsApp identifies the conversation.

We do not ask for, and do not want, payment card details or other sensitive information through social media messages.

2. Why we use it

• To read and answer your questions (for example about opening hours, products, stock and orders) and to respond to your reviews and comments — our legitimate interest in providing customer service, or to take steps you ask for before an order.
• To keep a record of what was said so that any of our staff can follow up — legitimate interest.
• To publish our own posts about new products on our Page and Instagram account.

We do not sell your data, do not use it for advertising profiles, and do not send you marketing messages unless you have asked us to.

3. How our back-office system works

Our staff use an in-house back-office system that brings messages, comments and reviews from the platforms above into one inbox so they can reply. To help staff reply faster, the system may create a suggested reply using an AI language model. Only the text of the single message or review, its star rating and the platform name are sent to the AI service — not your name, phone number, account identifier or any other data. A staff member always reads, edits if needed, and chooses to send every reply; nothing is sent to you automatically.

4. Who we share it with

• The platform you used (Meta Platforms for Facebook / Instagram / WhatsApp, Google for Google reviews) — replies are sent back through their services, under their own privacy policies.
• AI service provider (accessed via OpenRouter, Inc.) — only the message text as described in section 3, to generate a suggested reply. It is not used by us to identify you.
• Our IT hosting, which is our own server located in the United Kingdom.

Some of these providers may process data outside the UK; where they do, we rely on the safeguards they provide under UK data protection law (such as the UK International Data Transfer Addendum or adequacy regulations).

5. How long we keep it

We keep messages, comments, reviews and our replies only for as long as we need them to follow up on questions and complaints. We review these records at least once a year and delete conversations whose last contact was more than 24 months ago. You can ask us to delete your data sooner at any time (see section 6). Content you delete on the platform is marked as deleted in our system and no longer shown to staff.

6. Your rights

You can ask us to access, correct or delete your data, to restrict or object to our use of it, or to receive a copy. See our data deletion instructions, or email us. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk).

7. Contact

DANDELION TRADING (UK) LTD (JIAMART)
Email: yuchaolu@jiamart.co.uk
Website: www.jiamart.co.uk